What is Branding

On June 29, 2020, Shota Chinchaladze, a lecturer at the Georgian Institute of Public Affairs, gave a lecture on "What is Branding" for members of the Youth Teachers' Union's Youth Center.
The speaker at the meeting talked about the essence of the brand and branding in general, why people choose this or that brand, what is the meaning of the brand in the brand, how the brand is built, who creates the brand, how necessary constant, correct communication with customers and what people and brands look like each other.
Also, specific cases of brand creation were discussed, which proves that it is important to be different in branding.
The lecture was interactive and the young people had the opportunity to express their views on issues of interest to them.
The meeting is organized within the framework of the Tolerance, Civic Awareness and Integration Support Program [PITA], implemented by the United Nations Educational, Scientific and Cultural Organization (UNAG) with the financial support of the United States Agency for International Development (USAID).